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Success Story - How to fix your heavy-freight ecommerce operations

How a thorough internal and operational analysis of a customer resulted in record sales and industry-leading eCommerce logistics.


Leading seller of B2B equipment




LTL eCommerce – Custom APIs and technological integrations that increased visibility, and provided much needed financial transparency to end-customers.

  • 400% increase in sales
  • More operational visibility
  • Minimized vendor errors and extra costs

When I was a kid, I used to spend my free time fixing electronics and other items around my house. Over the years, I learned that in order to truly fix the problem, you must take it apart and look at everything from end to end. This simple rule applies to almost everything in my life, and the same goes for ecommerce logistics.

So when a leading retailer of B2B heavy equipment approached us with concerns regarding inefficiencies and losses in their LTL ecommerce operations, I knew immediately what had to be done. We needed to perform a complete internal and operational analysis. 

The customer was facing troubles including billing and invoicing errors, budgeting and forecasting issues, LTL vendor complications, and most important: high shopping cart abandonment.

So my team and I held workshops and meetings with them to analyze their current processes and systems. Our goal was to find what the pain points where, and learn where enhancements can be made.

Like all customers, their needs are unique. Therefore a custom suite of solutions had to be developed to address these issues. The most important of which being tailor-made APIs to integrate with, and optimize, their native systems. This allowed them to make better financial decisions with increased visibility, and to include real-time LTL shipping rates and information into their online shopping cart.

The result: 400% increase in online sales over 4 years, and very happy end-customers!

When I was a kid, there was no better feeling than turning the radio back on and hearing the music flow out of the speakers after fixing it. That same feeling returned after seeing the customer reach levels of success that they were hoping for. Now they are leading the industry with record sales, minimized vendor errors and extra costs, and a highly efficient LTL eCommerce operation.

Want to learn more about how Kuehne+Nagel’s LTL eCommerce solutions can be custom-fitted to your challenges and needs? Click here to download our brochure, or reach out directly to our team at the contact information below. We will be happy to speak with you and discuss what goals you have, and how we can work together to achieve them.

Your Industry Contact

Road Logistics General Contact - Daniel Ledford

Daniel Ledford

VP of Business Development – Road Logistics

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