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Back Ecommerce Logistics Shopping Cart Abandonment
Is your eCommerce checkout experience translating into completed purchases?
A potential customer comes to your website, browses and adds a heavy commodity to their cart. But at some point in the checkout process, they leave without completing the purchase.
If this sounds familiar, you aren’t alone. Shopping cart abandonment is one of the biggest hurdles for eCommerce businesses. According to the Baymard Institute, the rate hovers around 69%. Even though companies offer products that shoppers want, the shopping experience isn’t translating into sales.
Why do customers ditch their carts?
Users don’t finalize their purchases for a variety of reasons: complex checkouts, website errors or account registrations. Yet the single largest motivator is sticker shock. When the shipping cost estimate is too high, shoppers see it as non-competitive and leave. Alternately, if they expected to receive a final shipping cost at checkout, but didn't, they won’t wait for a manual quote.
While you can’t completely eliminate cart abandonment, the good news is—you can reduce it. Let’s talk about how.
Create pain-free purchasing
Online buyers have short attention spans. Conversion rates only increase when the entire shopping experience—from product search to checkout—is effortless. Maintain simplicity by building some fundamental touchpoints into your process:
Reduce the number of form fields users have to complete at checkout
Keep your website free of bugs; ensure plugins are updated and compatible with different browsers
Offer a guest checkout option
Provide instant and accurate LTL freight costs
Make it easy for people to buy from you.
Work with an experienced LTL eCommerce partner who helps you get customers to click on the "complete my purchase" button.
Contact us today.